Enterprise web-based 3D game engine for building and scaling real-time 3D experiences on the web. This low and no-code tool makes it easy for any web developer to create immersive 3D experiences.
Problem Statement
When I joined Infinite Reality, the product was in its early development stage, with no existing user interface or cohesive structure to support its vision of immersive digital experiences. Users — primarily creators and brand teams — had no intuitive way to interact with the platform’s core functionalities, such as virtual world creation or content management.
Inspired by the challenge of building an immersive, user-centered experience from the ground up, I led the design of the interface, conducted in-depth research into user expectations and platform capabilities, and helped shape both the visual language and foundational design system to bring clarity, usability, and engagement to a complex product vision
This timeline highlights my end-to-end contributions to Infinite Reality’s product — from designing the first MVP interface from scratch to evolving the design system and brand post-acquisition. It maps the phases of work, key milestones, and outcomes across both pre- and post-acquisition stages, showing how the product matured through research, iteration, and scalable system thinking
Research & Discovery (before acquisition)
Conducted interviews and surveys to understand the needs and pain points of our early adopters. Analyzed competitor platforms to identify gaps and opportunities. Collaborated with key stakeholders to align on vision and objectives.
Designing the MVP
Information Architecture:
Wireframed user flows to outline the structure, core user interaction logic.
Wireframing:
Created low-fidelity wireframes to establish layout and functionality.
Prototyping:
Built interactive prototypes for usability testing using Figma to simulate user interactions.
Explored different interaction models and design patterns.
User Testing & Iteration
- Conducted usability tests with a select group of users.
- Gathered feedback and identified areas for improvement.
- Iterated on designs to enhance usability and aesthetics.
Key Features Designed
Intuitive Dashboard: Simplified navigation with quick access to main features
Customizable Workspaces: Allowed users to tailor their environment to their preferences
Real-time Collaboration Tools: Enabled multiple users to work simultaneousl
Advanced Analytics: Provided users with insights into performance metrics.
How I measured UX and Design Impact
KPI Tree tree explains how to connect business objectives with design initiatives through the lens of design KPIs.
What Can be done differently?
Track behavioral patterns post-launch: Adding real usage analytics (like filter use rate or drop-off points) could help to validate design decisions.
Include first-time users in testing: Early tests focused on experienced users. Including new users would’ve helped validate intuitiveness.