Enterprise web-based 3D game engine for building and scaling low-code real-time immersive 3D experiences.
Problem Statement
The dev environment lacked structure, making it hard to configure and deploy immersive 3D scenes efficiently. I designed a solution that consolidated 3 products into a cohesive, scalable ecosystem.
My task was to transform a code-first tool into a platform that could support creators, enterprise clients, and emerging XR teams.
My Role and Approach
Collaborative Discovery (Step 1-3)
Challenge:
The team had scaled quickly and the product vision became fragmented. We needed to realign around a a product direction.
What methods I used to resolve it:
Stakeholder Mapping → Stakeholders Interviews → Affinity Mapping → Defined Product Direction and MVP Scope
Key insights:
Focus on the business objectives for enterprise client and gradually support the broader strategic vision. This helped shape clear design priorities across our tools: 3D Editor, Console, Clients' View.
Research & Discovery (Step 4)
While it was clear what to build the next challenge was to define how it should work from a user experience and technical perspective.
Challenge:
My primary task was to synthesize insights from client interviews, user surveys and market research to align on product priorities. We decided to focused on launching features where client needs and the broader product vision overlapped.
It allowed me to keep early adopters engaged without compromising the long-term product development strategy.
Define (Step 5)
Challenge
First Time User Experience (FTUE)
Designing an effective FTUE was crucial for such a complex product. I aimed to create a comprehensive, guided onboarding flow with built-in walkthroughs to reduce friction and accelerate product understanding from day one.
These experiments highlighted the need for an embedded, interactive product walkthrough that include structured onboarding inside the product. This comprehensive approach guided users through real tasks, in real time — resulting in a 82% onboarding completion rate and a measurable boost in early feature adoption.
Admin Pannel Provided users with insights into performance metrics.
Client View: Ability to collaborate inside immersive world.
3D Editor: Simplified navigation with quick access to main features
Design System Migration
Challenge
During the transition to Infinite Reality, I led the migration of our Tailwind-based design system to align with Infinite Reality brand guidelines and voice.
I conducted an audit of both systems (our utility-first components and Infinite Reality’s brand tokens, iconography and visual direction), identifying overlaps, mismatches, and technical constraints. Based on this, I defined a strategy to progressively shift component styling while preserving interaction logic and minimizing code refactor.
